Monumenta is Rebobinart’s project specialising in painted advertising: large-format advertising murals hand-painted by urban artists on party walls and large surfaces.

Brands invest more than ever in capturing attention, and it keeps getting harder: people walk past hundreds of ads every day and ignore the vast majority. The message gets diluted, the connection never lands — and conventional supports compete with each other using the same old weapons.

Monumenta turns advertising into art. Our murals are not just ads: they are works of art that communicate the brand’s message in an emotionally powerful way, hand-painted by artists on the most visible canvas there is: the city itself.

Hand Painted Advertising: a growing industry

Hand Painted Advertising is expanding worldwide, accelerated by social media: from New York to London and Milan, advertising murals have returned to the streets of major cities. It is not nostalgia, it is strategy: innovation, resistance that endures and greener advertising.

Why painted advertising?

Painted advertising turns a wall into a unique advertising medium, capable of making a campaign part of the city’s landscape. Unlike conventional billboards and PVC banners, a hand-painted advertising mural:

• Delivers more impact and authenticity: it is real urban art, painted by artists, and the public perceives it as part of the neighbourhood, not as an interruption.
• Blends into the environment: each mural is designed to dialogue with the architecture and context of the wall.
• Is more sustainable: paint on a wall instead of single-use PVC canvases.
• Generates content: the painting process (timelapse, making-of) becomes organic audiovisual content for the brand’s social media.

Have a campaign in mind? Let’s talk: we can advise you on walls, permits and artists, no strings attached.

The projects

Play New Rosalía × Nike — A mural dedicated to Rosalía at Parc del Fòrum, part of Nike’s «Play New» campaign: the fusion of art, culture and music.

Dale Verano — A burst of colour evoking the happiness and warmth of summer in the heart of Parc del Fòrum.

Own the Floor × Nike — A celebration of the sporting spirit and the inspiration Nike transmits to those who live sport.

Cruïlla × Estrella Damm — Large-format advertising mural in Badalona (C-31) for the Cruïlla festival and Estrella Damm: painted advertising seen by thousands of drivers every day.