Parc del Fòrum, Barcelona / 2023
Painted advertising in the heart of Barcelona’s Parc del Fòrum: a large-format burst of colour celebrating music and summer, produced by Rebobinart as part of the Monumenta project.
The challenge: making music visible amid the noise of summer
Summer is the most saturated season of the year for brands: festivals, launches and campaigns competing everywhere for the same attention. The «Dale Verano» campaign, driven by Spotify, added one more difficulty: translating an intangible experience — music — into an image capable of stopping people in the middle of the city. No printed banner radiates energy; the campaign needed a piece that did.
The solution: a hand-painted burst of colour
Location: Parc del Fòrum, Barcelona (2023)
This mural, located in the heart of Barcelona’s Forum Park, captures the very essence of music and the passion for it. This burst of colour is much more than just a work of art: it is a portal into the vibrant and exciting world of music, evoking the happiness and warmth of summer in a way that transcends words. Each stroke is charged with energy, transmitting the passion and vitality that music brings to our lives.
In the video you can see the production process of the mural: one of the great values of painted advertising is that the making-of becomes audiovisual content for the brand.
Why it worked
- Emotion before message: colour and painterly gesture convey the joy of summer and music without the need for a single slogan.
- Integration in context: the Parc del Fòrum, home to Barcelona’s biggest festivals, is where the public lives music — the mural speaks from the right territory.
- Audiovisual content: the timelapse and making-of of the painting process become pieces for the brand’s social channels.
- Differentiation: amid summer advertising saturation, a hand-painted work stands out precisely because it does not look like advertising.
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Monumenta: large-format painted advertising
This intervention is part of Monumenta, Rebobinart’s line specialising in hand-painted advertising: large-format advertising murals painted by urban artists on party walls and large surfaces. A sustainable, high-impact alternative to conventional billboards and PVC banners.
