
Play New Rosalía × Nike
Nike brought its “Play New” campaign to Barcelona’s Parc del Fòrum with a mural dedicated to the singer Rosalía: hand-painted at full scale and turned into organic content for the brand.
Hand-painted advertising
Since 2012 we have been producing large-format advertising murals for national and international brands. Hand-painted advertising on gable walls, facades and hoardings: the advertising medium with the most impact and the least clutter. VISA, Pepsi and Nike have all trusted Rebobinart. Permit management with Barcelona’s urban landscape department included.
We run the campaign from start to finish: location, permits, artist and production. You bring the brief.
Every advertising mural is a bespoke answer to a specific communications objective. Here are three that show what murals can do as a high-impact advertising medium.
We run the campaign from start to finish. All you do is sign off the key decisions.
We get to grips with the campaign, the objectives and the timeline, and assess any municipal permits needed.
We shortlist 2–3 artists from our network of over 500 professionals, with concepts built around the campaign.
We refine the sketch until you are completely happy with it. Nobody starts painting without your final sign-off.
We handle materials, artist coordination and Paisatge Urbà permits, all within the campaign window.
High-resolution photography, video and timelapse for your communications and social media.
Brand campaign projects usually range from €5,000 to €45,000, depending on size, location (façade, party wall or interior) and whether permit management and scaffolding are included.
With the right materials and a UV protective varnish, it will last 10 to 15 years. For short-run campaigns we offer solutions using temporary materials.
Yes. We know the Paisatge Urbà procedures inside out: minor works licences, public highway authorisations and outdoor advertising permits.
Yes. We advise on the best locations for your objective and negotiate directly with the owners of the façades.
With council permits: 6–10 weeks. Without permits (interiors or private property): 3–5 weeks. Painting the mural itself takes 3 to 10 working days.
Yes, once you look at the campaign as a whole. A billboard is rented by the week; a painted mural works for the brand for months or years on a single production cost, and it generates video content and organic conversation that a printed banner never will.
We set the metrics around your objective: social media engagement and reach, web traffic via QR codes or campaign URLs, estimated audience for the location, and brand recall.
Yes. We have worked in more than 200 municipalities and can deliver your campaign in any city in Spain with the same end-to-end management.
Tell us about the campaign, the kind of location you have in mind and your timeline. We will send a proposal and an estimated schedule within 48 hours.