Advertising mural for Cruïlla Festival and Estrella Damm on the C-31 in Badalona
In the video, the piece for the Cruïlla × Estrella Damm advertising mural on the C-31 in Badalona explains the idea behind it: a home isn't built from four walls but from the stories that happen inside it. It closes on the campaign line, «Cruïlla is home».
Video transcript (translated from Catalan)1 min
A home isn't built from four walls alone. It is drawn out of the stories that happen inside it and everything that makes a place end up being yours.
For years now we have been meeting in Barcelona: in the street, in the neighbourhood, among crossing paths and familiar faces that recognise each other. Identity is born from exactly that: from turning a space into a constant destination, a familiar place you inevitably keep coming back to.
And it isn't only the setting: it is everything we live when we meet. Some have been there since day one; others arrive and fit straight away, because they understand that what matters is feeling at home. The key is realising that when this happens and it is real, nothing else needs explaining. Cruïlla is home.
Video transcript, edited for reading: repetitions and verbal fillers have been removed, the text has been punctuated and speakers are identified.
Some ads are seen in passing, and others transform the landscape. On the C-31, near Badalona, this advertising mural for Cruïlla Festival and Estrella Damm turns a huge urban party wall into a scene of collective celebration.
With the message “Cruïlla is home when there’s Estrella”, the intervention brings the festival’s imagery to the street: hands raised in a toast, festival wristbands, color, music and a very direct idea of gathering. The mural doesn’t just announce a campaign — it anticipates the atmosphere of Cruïlla and carries it into one of the most visible traffic corridors in the Barcelona metropolitan area.
The piece, produced by Rebobinart, is part of a body of work that understands outdoor advertising as an opportunity to activate walls, generate visual impact and integrate brands into the urban landscape with a closer, more physical and memorable language.
A mural campaign in a high-impact location
The C-31 is a constantly busy route, a metropolitan traffic corridor where thousands of people travel every day between Barcelona, Badalona and other surrounding municipalities. In this context, the party wall becomes a privileged surface for a large-format mural campaign.
Unlike other outdoor advertising formats, the advertising mural has a physical, direct presence. It doesn’t switch on and off, it doesn’t disappear in a scroll, and it doesn’t compete inside a screen. It occupies the wall, engages in dialogue with the architecture and becomes part of the city’s everyday image.
In this case, the chromatic force of the yellow, the frontal composition and the toasting gesture make the piece recognizable from a distance. The message is clear, quick and emotional: Cruïlla is a shared experience, and Estrella Damm is part of that moment.
Cruïlla Festival: music, art and collective experience
Cruïlla Festival is one of Barcelona’s major cultural events. The 2026 edition will take place from July 8 to 11 at Parc del Fòrum, in an open-air setting facing the sea, with an experience centered on music and accompanied by art, comedy and other disciplines.
This multidisciplinary character makes the mural fit naturally within the festival’s universe. The campaign steps outside the venue and appears in the urban landscape before the concerts even begin, turning the city into a visual extension of Cruïlla.
The mural acts as an invitation. It doesn’t just state a date or a brand: it activates a feeling. It speaks of summer, of music, of reunion and of belonging. Before reaching Parc del Fòrum, the festival is already present in the city.
Estrella Damm and Cruïlla: an image of shared celebration
The image of a toast is a universal code. In this mural, raised hands, festival wristbands and the Estrella Damm bottle build a scene that anyone can recognize: the moment of sharing.
The claim “Cruïlla is home when there’s Estrella” reinforces this idea of community. The festival presents itself as a meeting place, but also as an emotional one. “Home” doesn’t refer only to a physical space, but to a feeling: being with your people, being part of an atmosphere and living a collective experience.
In this sense, the mural manages to make the brand appear not as an isolated element, but integrated within a social scene. Estrella Damm doesn’t just accompany the message: it’s part of the gesture, the toast and the festival’s imagery.
Large-format artistic outdoor advertising
This project shows the potential of the advertising mural as an urban communication format. In a context saturated with digital impacts, screens and fleeting messages, the mural recovers a material, direct and memorable presence.
Artistic outdoor advertising allows a campaign to occupy public space with a different intensity. The wall doesn’t just function as a surface, but as a transformed one. The intervention changes the perception of the surroundings and turns a party wall into a high-impact visual piece.
For brands, festivals and agencies, this type of format offers a double value: visibility and singularity. On one hand, it generates presence in a strategic location. On the other, it brings an artisanal, urban dimension that sets the campaign apart from conventional formats.
Rebobinart and the production of advertising murals
Rebobinart has spent years producing mural projects linked to public space, urban culture and brand communication. With 16 years of experience and more than 900 murals completed, the company has developed projects for clients such as Nike, Spotify, Visa, Adif, Estrella Damm and Cruïlla Festival, among others.
In projects like this one, mural production isn’t just about painting an image on a wall. It involves understanding the surface, adapting the artwork to the format, coordinating execution, working with specialized teams and ensuring the campaign keeps the visual impact intended in a real-world setting.
The result is a large-format mural intervention that brings the energy of Cruïlla and Estrella Damm to the metropolitan landscape. A campaign that isn’t just seen, but that takes up a place within the city.
