
VISA · Besarkada by Udatxo
VISA chose graffiti for a genuine street marketing campaign: a large-format mural signed by Udatxo, cleared with Paisatge Urbà, Barcelona City Council’s urban landscape department, in a site with maximum visibility.
Graffiti for brands
Since 2012 we have been connecting brands with graffiti culture: street marketing campaigns painted by genuine artists from our network of more than 500 creators. VISA, Pepsi and Nike have all backed it.
We don’t do advertising dressed up as art: we work with graffiti writers who have their own style and a real track record on the street, so your brand speaks the same language as its audience.
We run the project from start to finish, from the first sketch to the finished piece.
We start with style: the visual language, the references and the tone your brand is after.
We put forward 2–3 graffiti artists whose style fits that language.
The artist produces the sketch and, if you like, you can watch them paint live before the final version is agreed.
We coordinate the artist’s diary, the graffiti materials and, where needed, the permits for the site.
Video coverage of the live painting process, plus the final high-resolution photo shoot.
A graffiti piece for a brand usually costs between €5,000 and €45,000: the main factors are the size of the wall, the artist chosen and whether live painting at an event is involved.
With the right technique and varnish, outdoor graffiti holds its colour for 10 to 15 years. For short-lived activations the artist can work with temporary materials instead.
Yes, in public space. We know the Paisatge Urbà procedures that govern façades and party walls in Barcelona, and we handle them for you.
Yes. We put forward 2–3 artists from our network of more than 500 creators based on your brand’s style and objective, and you approve the final proposal before anything starts.
From briefing to the artist picking up a can it is typically 3 to 10 weeks, depending on whether a municipal permit is needed. The painting itself usually takes 1 to 3 days, often live in front of an audience.
Yes, provided it is painted with the wall owner’s consent and, in public space, with the relevant council authorisation. We take care of all the paperwork.
Tell us about the brand, the objective and the timeline. We will come back with an artist, a location and a budget within 48 hours.