Tourism with Audi

Rebobinart ran a programme of sessions for Audi employees from all over the world, giving them the chance to discover Poble Nou through urban art.

Over six days, successive groups worked alongside the street artist Once, taking a hands-on part in the creation of a mural in the neighbourhood. Tourism is increasingly looking for distinctive experiences that build a genuine emotional connection with local people — and there are few better ways to show off our city than through urban art, discovered from an original and refreshingly different angle.