CultHunting DAY

CultHunting Day is a concentrated morning of inspiration and creativity. We were invited to share our view of the relationship between culture and business from the perspective of innovation: how urban art can move from being a marginalised practice to being recognised for its great potential to transform our societies and, in particular, our urban environments.

The same shift has been visible in the business world for years. There are many examples of innovative companies that work with culture and art in ways that serve their own interests while also promoting artists and their work.

Our message was that we need to work on every front so that urban art recovers the place it deserves in urban society, and that partnerships between artists, organisations and companies are one of the most effective ways to get there.