{"id":4877,"date":"2015-03-02T11:33:51","date_gmt":"2015-03-02T11:33:51","guid":{"rendered":"https:\/\/www.rebobinart.com\/projecte\/mobile-world-congress-2015\/"},"modified":"2026-07-08T19:43:59","modified_gmt":"2026-07-08T19:43:59","slug":"mobile-world-congress-2015","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/es\/proyecto\/mobile-world-congress-2015\/","title":{"rendered":"Mobile World Congress 2015"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][vc_empty_space height=\u00bb90px\u00bb][vc_column_text]\n<h1 style=\"text-align: center;\">Mobile World Congress 2015<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2304&#8243; img_size=\u00bb1500X1000&#8243; alignment=\u00bbcenter\u00bb]\t\t\t\t\t<div id=\"thb-image-slider-80\" class=\"thb-image-slider slick 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data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k.jpg 850w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k-768x512.jpg 768w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k-640x427.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k-20x13.jpg 20w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k-320x213.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_empty_space][vc_gmaps link=\u00bb#E-8_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\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; animation=\u00bbanimation right-to-left\u00bb][vc_separator][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bbBarcelona\u00bb i_icon_fontawesome=\u00bbfas fa-map-marker\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bb02.03.2015&#8243; i_icon_fontawesome=\u00bbfar fa-clock\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Lunes 2 de marzo de 2015, te levantas, haces todos los rituales de la ma\u00f1ana y te dispones a salir de la calle y solo pisarlo te das cuenta que no es un lunes cualquiera y empiezas a ver que la ciudad luce diferente y de repente recuerdas: es la semana tecnol\u00f3gica a la Ciudad Condal, es el fin de semana del Mobile World Congress 2015.<\/p>\n<p>Motorola ha sido el agente que ha solicitado nuestra colaboraci\u00f3n. La marca ha querido hacer una acci\u00f3n publicitaria donde los valores de marca abrazasen el arte urbano. La acci\u00f3n se realiz\u00f3 en Pla\u00e7a Catalunya, Les Rambles y la Barceloneta. Nuestros artistas, en este caso del sector de la ilustraci\u00f3n, nos regalaron su arte dej\u00e1ndolo plasmado en el espacio p\u00fablico.<\/p>\n<p>Como antes dec\u00edamos, hemos intervenido en que la ciudad luce diferente, ya que nuestra acci\u00f3n se ha hecho en los \u201cpirulis\u201d de la ciudad, estos han sido los canales de comunicaci\u00f3n entre la marca y la ciudad.<\/p>\n<p>La marca consigue publicidad con un lenguaje urbano, f\u00e1cil, una publicidad m\u00e1s estable, accesible a toda la multitud que llena la ciudad este fin de semana, siendo una interacci\u00f3n con el artista, un ciudadano m\u00e1s de Barcelona, que conoce y decora de manera orgullosa sus calles.<\/p>\n<p>Y no queremos decir adi\u00f3s sin se\u00f1alar los artistas que han participado en este evento: <a href=\"http:\/\/www.amaiaarrazola.com\/\">Amaia Arrazola<\/a><strong>, <\/strong><a href=\"http:\/\/www.enricfont.cat\/\">Enric Font<\/a><strong>, <\/strong><a href=\"http:\/\/https\/www.facebook.com\/pages\/Roc-Blackblock-art\/146514275391155?fref=ts\">Roc Black Block<\/a><strong>,<\/strong><a href=\"http:\/\/www.sergiomora.com\/\">Sergio Mora<\/a><strong>, <\/strong><a href=\"http:\/\/ibie.es\/\">Ivan Romero Gilabert<\/a><strong>, <\/strong><a href=\"http:\/\/www.reskatestudio.com\/\">Reskate Studio<\/a> y\u00a0<a href=\"http:\/\/swaknineart.wix.com\/swaknine\">Sabastien Waknine.<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][vc_empty_space height=\u00bb90px\u00bb][vc_column_text] Mobile World Congress 2015 [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2304&#8243; img_size=\u00bb1500X1000&#8243; alignment=\u00bbcenter\u00bb][vc_empty_space][vc_gmaps link=\u00bb#E-8_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\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; animation=\u00bbanimation right-to-left\u00bb][vc_separator][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bbBarcelona\u00bb i_icon_fontawesome=\u00bbfas fa-map-marker\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bb02.03.2015&#8243; i_icon_fontawesome=\u00bbfar fa-clock\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Lunes 2 de marzo de 2015, te levantas, haces todos los rituales de la ma\u00f1ana y te dispones a salir de la calle y solo pisarlo te&hellip;<\/p>\n","protected":false},"author":4,"featured_media":2304,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4877","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-murals-de-autor-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Motorola ha solicitado la colaboraci\u00f3n de Rebobinart para 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