{"id":4649,"date":"2015-04-21T10:54:59","date_gmt":"2015-04-21T10:54:59","guid":{"rendered":"https:\/\/www.rebobinart.com\/projecte\/smart\/"},"modified":"2026-07-08T19:43:58","modified_gmt":"2026-07-08T19:43:58","slug":"smart","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/es\/proyecto\/smart\/","title":{"rendered":"Smar&#8217;t"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][vc_empty_space height=\u00bb90px\u00bb][vc_column_text]\n<h1 style=\"text-align: center;\">Smar&#8217;t<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2322&#8243; img_size=\u00bb1500X1000&#8243; alignment=\u00bbcenter\u00bb]\t\t\t\t\t<div id=\"thb-image-slider-77\" class=\"thb-image-slider slick thb-image-slider-style1    light-arrow   \" data-pagination=\"true\" data-navigation=\"\" data-center=\"0\" 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data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k.jpg 850w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k-768x576.jpg 768w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k-640x480.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k-320x240.jpg 320w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17001910807_ffcd850ed6_k-20x15.jpg 20w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"850\" height=\"206\" src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17021595718_f49aaa9519_k.jpg\" class=\"thb-ignore-lazyload attachment-full 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decoding=\"async\" loading=\"lazy\" width=\"850\" height=\"638\" src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k.jpg\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Detalle del mural \u2013 Smar&#039;t, Barcelona, muralismo, Rebobinart 2015\" title=\"17208765261_cca8efa228_k\" sizes=\"auto, (max-width: 900px) 100vw, 700px\" data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k.jpg 850w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k-768x576.jpg 768w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k-640x480.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k-320x240.jpg 320w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/04\/17208765261_cca8efa228_k-20x15.jpg 20w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_empty_space][vc_gmaps link=\u00bb#E-8_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\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; animation=\u00bbanimation right-to-left\u00bb][vc_separator][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bbGirona\u00bb i_icon_fontawesome=\u00bbfas fa-map-marker\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bb21.04.2015&#8243; i_icon_fontawesome=\u00bbfar fa-clock\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Rebobinart es una asociaci\u00f3n que lucha por la democratizaci\u00f3n del arte urbano en Barcelona. Damos a conocer la realidad pol\u00edtica, art\u00edstica y cultural del fen\u00f3meno en primera persona. Uno de nuestros objetivos es darle un nuevo significado al arte urbano como herramienta comunicativa.<\/p>\n<p>Entre nuestras actividades podemos numerar la participaci\u00f3n activa en festividades locales, talleres participativos con el objetivo de dar a conocer la realidad del mundo del arte urbano, entre otros, incidir en el imaginario social para ubicar el arte urbano como un medio de comunicaci\u00f3n social, \u00fatil para muchos agentes de la ciudad.<\/p>\n<p>Samar\u2019t es una empresa que ha contratado nuestro servicio de Muralismo por encargo. Ubicada en una poblaci\u00f3n de Gerona, una parte de la nave de 25000 metros cuadrados ha sido el lienzo de nuestro equipo de artistas profesionales.<\/p>\n<p>El encargo ha sido la decoraci\u00f3n de un muro de 250 metros cuadrados con el objetivo de dar visibilidad a la empresa mediante el arte urbano. Samar\u2019t es una empresa aut\u00f3noma, con un largo recorrido dentro del panorama industrial en \u00e1mbito nacional y tambi\u00e9n internacional.<\/p>\n<p>\u00bfPara qu\u00e9 motivo utilizar el arte urbano para publicitar y decorar su empresa? El muralismo es un arte que ha pasado por diferentes estadios dentro del panorama social, desde sus inicios a la d\u00e9cada de los a\u00f1os 70 en las calles de New York hasta el d\u00eda de hoy. El mundo del graffiti siempre ha estado cubierto de misterio, definido como una cultura sumergida, en cierta manera identificado como una contracultura.<\/p>\n<p>Hoy en d\u00eda nos encontramos en una era donde la tecnolog\u00eda facilita y conecta. Es el medio por excelencia y con motivo de su uso exclusivo y masivo nos encontramos ante la necesidad de buscar nuevos medios de comunicaci\u00f3n, m\u00e1s pr\u00f3ximos a la ciudadan\u00eda, buscando ideas y gestiones innovadores que marquen la diferencia.<\/p>\n<p>En este punto es donde el art urbano y el mundo del muralismo cogen notoriedad. El muralismo es un canal de comunicaci\u00f3n visual con un impacto social significativo para tener sus or\u00edgenes en la sociedad y obviamente para ser la ciudadan\u00eda quien los produce, por lo tanto, la percepci\u00f3n del muralismo no est\u00e1 contaminada por intereses econ\u00f3micos, pol\u00edticos o sociales. Lo que conlleva una connotaci\u00f3n 100% social y pr\u00f3xima.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column][vc_empty_space height=\u00bb90px\u00bb][vc_column_text] Smar&#8217;t [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=\u00bbbottom\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2322&#8243; img_size=\u00bb1500X1000&#8243; alignment=\u00bbcenter\u00bb][vc_empty_space][vc_gmaps link=\u00bb#E-8_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\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243; animation=\u00bbanimation right-to-left\u00bb][vc_separator][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bbGirona\u00bb i_icon_fontawesome=\u00bbfas fa-map-marker\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_text_separator title=\u00bb21.04.2015&#8243; i_icon_fontawesome=\u00bbfar fa-clock\u00bb color=\u00bbwhite\u00bb add_icon=\u00bbtrue\u00bb][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Rebobinart es una asociaci\u00f3n que lucha por la democratizaci\u00f3n del arte urbano en Barcelona. Damos a conocer la realidad pol\u00edtica, art\u00edstica y cultural del fen\u00f3meno en primera persona. Uno de&hellip;<\/p>\n","protected":false},"author":4,"featured_media":2322,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4649","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-murales-comunitarios"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rebobinart ha decorado un muro de 250m2 con el objetivo de dar visibilidad a la empresa Smar&#039;t, mediante el arte urbano.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Adriana Oriol\"\/>\n\t<meta name=\"google-site-verification\" content=\"x6j8XpBefNdcaOJG7giPvQg9tguxnqKBMmL7JHq8MaA\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.rebobinart.com\/es\/proyecto\/smart\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" 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