{"id":7271,"date":"2015-03-02T11:33:51","date_gmt":"2015-03-02T11:33:51","guid":{"rendered":"https:\/\/www.rebobinart.com\/projecte\/mobile-world-congress-2015\/"},"modified":"2026-09-16T22:25:27","modified_gmt":"2026-09-16T22:25:27","slug":"mobile-world-congress-2015","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/mobile-world-congress-2015\/","title":{"rendered":"Mobile World Congress 2015"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space height=&#8221;90px&#8221;][vc_column_text]\n<h1 style=\"text-align: center;\">Mobile World Congress 2015 \u2014 a live street art activation with Motorola<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7272&#8243; img_size=&#8221;1500X1000&#8243; alignment=&#8221;center&#8221;]\t\t\t\t\t<div id=\"thb-image-slider-30\" class=\"thb-image-slider slick thb-image-slider-style1    light-arrow   \" data-pagination=\"true\" data-navigation=\"\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"true\" data-autoplay-speed=\"5000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"635\" src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16529913399_b98a6b6369_k.jpg\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Mural \u2013 Mobile World Congress 2015, Barcelona, urban intervention, Rebobinart 2015\" title=\"Mobile World Congress&#039;15\" sizes=\"auto, (max-width: 900px) 100vw, 700px\" data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16529913399_b98a6b6369_k.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16529913399_b98a6b6369_k.jpg 850w, 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data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k.jpg 850w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k-768x512.jpg 768w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k-640x427.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k-20x13.jpg 20w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16555293070_0171edf418_k-320x213.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"850\" height=\"567\" src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k.jpg\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"General view of the mural \u2013 Mobile World Congress 2015, Barcelona, corporate mural, Rebobinart 2015\" title=\"Mobile World Congress&#039;15\" sizes=\"auto, (max-width: 900px) 100vw, 700px\" data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k.jpg 850w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k-768x512.jpg 768w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k-640x427.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k-20x13.jpg 20w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16690184826_eb0699f33e_k-320x213.jpg 320w\" 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https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716109025_46aba0bf60_k-640x427.jpg 640w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716109025_46aba0bf60_k-20x13.jpg 20w, https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716109025_46aba0bf60_k-320x213.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"850\" height=\"567\" src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k.jpg\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Facade with the mural \u2013 Mobile World Congress 2015, Barcelona, contemporary muralism, Rebobinart 2015\" title=\"Mobile World Congress&#039;15\" sizes=\"auto, (max-width: 900px) 100vw, 700px\" data-src=\"https:\/\/www.rebobinart.com\/wp-content\/uploads\/2015\/03\/16716773066_54f59f81b2_k.jpg\" 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link=&#8221;#E-8_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&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_separator][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_text_separator title=&#8221;Barcelona&#8221; i_icon_fontawesome=&#8221;fas fa-map-marker&#8221; color=&#8221;white&#8221; add_icon=&#8221;true&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_text_separator title=&#8221;02.03.2015&#8243; i_icon_fontawesome=&#8221;far fa-clock&#8221; color=&#8221;white&#8221; add_icon=&#8221;true&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Monday, 2 March 2015: you get up, go through your usual morning routine and get ready to head out \u2014 and the moment you step onto the street, you realise it&#8217;s not just any Monday. The city looks different, and suddenly you remember: it&#8217;s tech week in the Ciutat Comtal, it&#8217;s <a href=\"https:\/\/www.mwcbarcelona.com\/\">Mobile World Congress 2015<\/a> weekend.<\/p>\n<p>Motorola was the company that requested our collaboration. The brand wanted to run an advertising campaign where its brand values embraced urban art. The action took place at Pla\u00e7a Catalunya, Les Rambles, and Barceloneta. Our artists, in this case all from the illustration world, gave us their art, leaving it on display in public space.<\/p>\n<p>As we mentioned, we helped make the city look different, since our action took place on the city&#8217;s advertising columns (&#8220;pirulis&#8221;), which became the communication channel between the brand and the city.<\/p>\n<p>The brand gets advertising with an urban, easy-going, appealing language \u2014 advertising that&#8217;s more grounded, accessible to the whole crowd filling the city that weekend, built through interaction with the artist: just another resident of Barcelona, who knows and proudly decorates its streets.<\/p>\n<p>And we don&#8217;t want to say goodbye without mentioning the artists who took part in this event: <a href=\"http:\/\/www.amaiaarrazola.com\/\">Amaia Arrazola<\/a>, <a href=\"http:\/\/www.enricfont.cat\/\">Enric Font<\/a>, <a href=\"https:\/\/www.instagram.com\/rocblackblock\/\">Roc Black Block<\/a>, <a href=\"https:\/\/sergiomora.com\/\">Sergio Mora<\/a>, <a href=\"http:\/\/gloryafterpeace.es\/ibie\/\">Ivan Romero Gilabert<\/a>, <a href=\"http:\/\/www.reskatestudio.com\/\">Reskate Studio<\/a> and <a href=\"https:\/\/swaknineart.wixsite.com\/swaknine\">Sebastien Waknine<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space height=&#8221;90px&#8221;][vc_column_text] Mobile World Congress 2015 \u2014 a live street art activation with Motorola [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7272&#8243; img_size=&#8221;1500X1000&#8243; alignment=&#8221;center&#8221;][vc_empty_space][vc_gmaps link=&#8221;#E-8_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&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_separator][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_text_separator title=&#8221;Barcelona&#8221; i_icon_fontawesome=&#8221;fas fa-map-marker&#8221; color=&#8221;white&#8221; add_icon=&#8221;true&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_text_separator title=&#8221;02.03.2015&#8243; i_icon_fontawesome=&#8221;far fa-clock&#8221; color=&#8221;white&#8221; add_icon=&#8221;true&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Monday, 2 March 2015: you get up, go through your usual morning routine and get ready to head out&hellip;<\/p>\n","protected":false},"author":4,"featured_media":7272,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7271","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-artistic-murals-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rebobinart&#039;s illustrators created a live urban art campaign for Motorola across Pla\u00e7a Catalunya, Les Rambles and Barceloneta.\" 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