{"id":26320,"date":"2023-07-10T10:00:00","date_gmt":"2023-07-10T10:00:00","guid":{"rendered":"https:\/\/www.rebobinart.com\/projecte\/advertising-mural-dale-verano\/"},"modified":"2026-10-03T07:53:32","modified_gmt":"2026-10-03T07:53:32","slug":"advertising-mural-dale-verano","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/advertising-mural-dale-verano\/","title":{"rendered":"Dale Verano \u2013 Advertising mural at Parc del F\u00f2rum"},"content":{"rendered":"
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\n\t\t\t\"Dale\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"Colour\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"Painting\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"Artist\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"General\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"Burst\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=”18px”]\t
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\n\t\t\t\"Finished\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_text_separator title=”Parc del F\u00f2rum, Barcelona \/ 2023″ title_align=”separator_align_right” color=”black”][vc_column_text]\n

Painted advertising in the heart of Barcelona’s Parc del F\u00f2rum: a large-format burst of colour celebrating music and summer, produced by Rebobinart as part of the Monumenta project.<\/i><\/b><\/h3>\n

The challenge: making music visible amid the noise of summer<\/h3>\n

Summer is the most saturated season of the year for brands: festivals, launches and campaigns competing everywhere for the same attention. The \u00abDale Verano\u00bb campaign, driven by Spotify, added one more difficulty: translating an intangible experience \u2014 music \u2014 into an image capable of stopping people in the middle of the city. No printed banner radiates energy; the campaign needed a piece that did.<\/p>\n

The solution: a hand-painted burst of colour<\/h3>\n

Location:<\/b> Parc del F\u00f2rum, Barcelona (2023)<\/p>\n

This mural, located in the heart of Barcelona’s Forum Park, captures the very essence of music and the passion for it. This burst of colour is much more than just a work of art: it is a portal into the vibrant and exciting world of music, evoking the happiness and warmth of summer in a way that transcends words. Each stroke is charged with energy, transmitting the passion and vitality that music brings to our lives.<\/p>\n

In the video you can see the production process of the mural: one of the great values of painted advertising is that the making-of becomes audiovisual content for the brand.<\/p>\n

Why it worked<\/h3>\n