{"id":24698,"date":"2026-07-06T08:10:51","date_gmt":"2026-07-06T08:10:51","guid":{"rendered":"https:\/\/www.rebobinart.com\/projecte\/advertising-mural-for-cruilla-festival-and-estrella-damm-on-the-c-31-in-badalona\/"},"modified":"2026-07-07T21:10:58","modified_gmt":"2026-07-07T21:10:58","slug":"advertising-mural-cruilla-estrella-damm-c31-badalona","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/advertising-mural-cruilla-estrella-damm-c31-badalona\/","title":{"rendered":"Advertising mural for Cru\u00eflla Festival and Estrella Damm on the C-31 in Badalona"},"content":{"rendered":"
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Advertising mural for Cru\u00eflla Festival and Estrella Damm on the C-31 in Badalona<\/b><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
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\n\t\t\t\"Detail\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_separator css=””]\t
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\n\t\t\t\"General\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_separator css=””][vc_video link=”https:\/\/www.youtube.com\/watch?v=EBZGtE8ACS4″ css=””][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text css=””]\n

Some ads are seen in passing, and others transform the landscape. On the C-31, near Badalona, this advertising mural for Cru\u00eflla Festival<\/a> and Estrella Damm<\/a> turns a huge urban party wall into a scene of collective celebration.<\/p>\n

With the message “Cru\u00eflla is home when there’s Estrella”<\/strong>, the intervention brings the festival’s imagery to the street: hands raised in a toast, festival wristbands, color, music and a very direct idea of gathering. The mural doesn’t just announce a campaign \u2014 it anticipates the atmosphere of Cru\u00eflla and carries it into one of the most visible traffic corridors in the Barcelona metropolitan area.<\/p>\n

The piece, produced by Rebobinart, is part of a body of work that understands outdoor advertising as an opportunity to activate walls, generate visual impact and integrate brands into the urban landscape with a closer, more physical and memorable language.<\/p>\n

A mural campaign in a high-impact location<\/h2>\n

The C-31 is a constantly busy route, a metropolitan traffic corridor where thousands of people travel every day between Barcelona, Badalona and other surrounding municipalities. In this context, the party wall becomes a privileged surface for a large-format mural campaign.<\/p>\n

Unlike other outdoor advertising formats, the advertising mural has a physical, direct presence. It doesn’t switch on and off, it doesn’t disappear in a scroll, and it doesn’t compete inside a screen. It occupies the wall, engages in dialogue with the architecture and becomes part of the city’s everyday image.<\/p>\n

In this case, the chromatic force of the yellow, the frontal composition and the toasting gesture make the piece recognizable from a distance. The message is clear, quick and emotional: Cru\u00eflla is a shared experience, and Estrella Damm is part of that moment.<\/p>\n

Cru\u00eflla Festival: music, art and collective experience<\/h2>\n

Cru\u00eflla Festival is one of Barcelona’s major cultural events. The 2026 edition will take place from July 8 to 11 at Parc del F\u00f2rum<\/strong>, in an open-air setting facing the sea, with an experience centered on music and accompanied by art, comedy and other disciplines.<\/p>\n

This multidisciplinary character makes the mural fit naturally within the festival’s universe. The campaign steps outside the venue and appears in the urban landscape before the concerts even begin, turning the city into a visual extension of Cru\u00eflla.<\/p>\n

The mural acts as an invitation. It doesn’t just state a date or a brand: it activates a feeling. It speaks of summer, of music, of reunion and of belonging. Before reaching Parc del F\u00f2rum, the festival is already present in the city.<\/p>\n

Estrella Damm and Cru\u00eflla: an image of shared celebration<\/h2>\n

The image of a toast is a universal code. In this mural, raised hands, festival wristbands and the Estrella Damm bottle build a scene that anyone can recognize: the moment of sharing.<\/p>\n

The claim “Cru\u00eflla is home when there’s Estrella”<\/strong><\/a> reinforces this idea of community. The festival presents itself as a meeting place, but also as an emotional one. “Home” doesn’t refer only to a physical space, but to a feeling: being with your people, being part of an atmosphere and living a collective experience.<\/p>\n

In this sense, the mural manages to make the brand appear not as an isolated element, but integrated within a social scene. Estrella Damm doesn’t just accompany the message: it’s part of the gesture, the toast and the festival’s imagery.<\/p>\n

Large-format artistic outdoor advertising<\/h2>\n

This project shows the potential of the advertising mural as an urban communication format. In a context saturated with digital impacts, screens and fleeting messages, the mural recovers a material, direct and memorable presence.<\/p>\n

Artistic outdoor advertising allows a campaign to occupy public space with a different intensity. The wall doesn’t just function as a surface, but as a transformed one. The intervention changes the perception of the surroundings and turns a party wall into a high-impact visual piece.<\/p>\n

For brands, festivals and agencies, this type of format offers a double value: visibility and singularity. On one hand, it generates presence in a strategic location. On the other, it brings an artisanal, urban dimension that sets the campaign apart from conventional formats.<\/p>\n

Rebobinart and the production of advertising murals<\/h2>\n

Rebobinart has spent years producing mural projects linked to public space, urban culture and brand communication. With 16 years of experience and more than 900 murals completed, the company has developed projects for clients such as Nike, Spotify, Visa, Adif, Estrella Damm and Cru\u00eflla Festival, among others.<\/p>\n

In projects like this one, mural production isn’t just about painting an image on a wall. It involves understanding the surface, adapting the artwork to the format, coordinating execution, working with specialized teams and ensuring the campaign keeps the visual impact intended in a real-world setting.<\/p>\n

The result is a large-format mural intervention that brings the energy of Cru\u00eflla and Estrella Damm to the metropolitan landscape. A campaign that isn’t just seen, but that takes up a place within the city.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text]\n

Related projects<\/h2>\n
B:K at Kromatic<\/a>
\nWOMART JAM 8M<\/a>
\nNew Sant Andreu station (ADIF)<\/a>
\nTaquen at Kromatic<\/a><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”90px”][vc_column_text css=””] Advertising mural for Cru\u00eflla Festival and Estrella Damm on the C-31 in Badalona [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_separator css=””][vc_separator css=””][vc_separator css=””][vc_video link=”https:\/\/www.youtube.com\/watch?v=EBZGtE8ACS4″ css=””][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text css=””] Some ads are seen in passing, and others transform the landscape. On the C-31, near Badalona, this advertising mural for Cru\u00eflla Festival and Estrella Damm turns…<\/p>\n","protected":false},"author":3,"featured_media":24689,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-24698","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-artistic-murals-en","portfolio-category-commercial"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t