{"id":22124,"date":"2025-12-05T10:28:56","date_gmt":"2025-12-05T10:28:56","guid":{"rendered":"https:\/\/www.rebobinart.com\/?post_type=portfolio&p=22124"},"modified":"2026-10-05T13:39:56","modified_gmt":"2026-10-05T13:39:56","slug":"octavi-serra-nou-barris-the-hidden-barcelona","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/octavi-serra-nou-barris-the-hidden-barcelona\/","title":{"rendered":"Octavi Serra – The Hidden Barcelona"},"content":{"rendered":"
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Octavi Serra – The Hidden Barcelona<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
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An installation by Octavi Serra that reflects on the impact of mass tourism and the loss of visibility of everyday Barcelona.<\/em><\/strong><\/h3>\n

The artist: Octavi Serra<\/span><\/h3>\n

Octavi Serra<\/a> is a visual artist and photographer whose practice is based on minimal intervention, conceptual gesture, and direct engagement with public space. His work focuses on observing and highlighting what often goes unnoticed, using everyday objects and common situations to trigger critical readings of the city and the way we inhabit it.<\/span><\/p>\n

Through installations, ephemeral actions and urban interventions, Octavi Serra offers a careful and incisive view of the territory, inviting viewers to question dominant narratives and rethink the identity of urban spaces from everyday experience.<\/span><\/p>\n

Read our interview with Octavi Serra<\/a>.<\/span><\/p>\n

The artwork: “Hidden Barcelona”<\/span><\/h3>\n

<\/b> Location:<\/b> Ronda de Dalt \u2013 Via Fav\u00e8ncia, Nou Barris, Barcelona.<\/span><\/a><\/p>\n

The installation <\/span>Hidden Barcelona<\/span><\/i> is a visual reflection on the impact of mass tourism in the city. The work starts from a recognizable element: an entrance sign with the name “Barcelona,” a symbol of welcome and urban identity. However, this sign appears almost completely covered by a multitude of fridge magnets, the most common tourist souvenirs.<\/span><\/p>\n

The magnets display iconic images and clich\u00e9s associated with the city \u2014FC Barcelona, the Sagrada Fam\u00edlia, Gaud\u00ed\u2014 which at first glance may seem like a tribute. Yet this accumulation ends up suffocating the name “Barcelona” itself, which becomes nearly invisible beneath a layer of consumerist tourism mementos.<\/span><\/p>\n

The work invites viewers to consider to what extent this commercial overexposure is masking the city’s true identity. The installation acts as a metaphor for Barcelona turned into a theme park, where everyday life, neighbourhoods, and the rhythm of its inhabitants are hidden behind a landscape of postcards and souvenirs.<\/span><\/p>\n

Hidden Barcelona<\/span><\/i> is an invitation to look beyond clich\u00e9s and rediscover the city from its most immediate reality, before its essence is completely diluted beneath a pile of prefabricated images.<\/span>[\/vc_column_text][vc_column_text css=””]\n

NOU Sentit Urb\u00e0: urban art in the Nou Barris distric<\/a><\/h3>\n

This intervention is part of the 18 artistic actions of the NOU Sentit Urb\u00e0<\/a> project, promoted by <\/span>Barcelona City Council<\/span><\/a> and produced by <\/span>Rebobinart<\/span><\/a>, with the collaboration of the<\/span> Nou Barris District <\/span><\/a>and local neighborhood communities.<\/span>
\n<\/span>The project recovers collective memories and local identities through murals, installations, and participatory processes, addressing themes such as older age, sustainability, migration, neighborhood women, vernacular architecture, or sport as a force for cohesion. Each intervention adds a piece to <\/span>Nou Barris<\/span><\/a>‘ shared story, reinforcing the value of memory and the role of urban art as a tool for social transformation.<\/span>[\/vc_column_text]\t

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Related projects<\/h2>\n
\nNOU Sentit Urb\u00e0 (hub)<\/a>
\nBasurama \u2013 Cor<\/a>
\nLPVD*A \u2013 Portrait of Carme Vila<\/a>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”90px”][vc_column_text css=””] Octavi Serra – The Hidden Barcelona [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_empty_space height=”18 px”][vc_empty_space height=”18 px”][vc_empty_space height=”18 px”][vc_empty_space height=”18 px”][vc_empty_space height=”18 px”][vc_empty_space height=”18 px”][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_text_separator title=”Nou Barris, Barcelona \/ December 2025″ title_align=”separator_align_right” color=”black” css=””][vc_column_text css=””] An installation by Octavi Serra that reflects on the impact of mass tourism and the loss of…<\/p>\n","protected":false},"author":12,"featured_media":22940,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-22124","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-artistic-murals-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t