{"id":19234,"date":"2024-05-27T14:41:04","date_gmt":"2024-05-27T14:41:04","guid":{"rendered":"https:\/\/www.rebobinart.com\/?post_type=portfolio&p=19234"},"modified":"2026-09-26T22:26:15","modified_gmt":"2026-09-26T22:26:15","slug":"lays-por-ellas-irene-lopez-leon","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/lays-por-ellas-irene-lopez-leon\/","title":{"rendered":"Por ellas by Irene L\u00f3pez Le\u00f3n"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”90px”][vc_column_text]\n

Lay’s RePlay counts on Rebobinart for the wall painting ‘Por ellas’<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″]\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mural\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mural\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Facade\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_separator][vc_row_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Bilbao” i_icon_fontawesome=”fas fa-map-marker” color=”white” add_icon=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”19264″ img_size=”50×50″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.rebobinart.com\/en\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”27.05.24″ i_icon_fontawesome=”far fa-clock” color=”white” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Lay’s RePlay<\/b><\/a> and <\/b>Rebobinart<\/b><\/a> have created a <\/span>mural <\/b>on the new football pitch at the Errekalde Municipal Sports Centre in Bilbao. The aim of the initiative is to help young women\u00a0 from local communities at risk of exclusion through football. It also aims to make a positive impact on the planet, as the pitch is made from recycled crisp packets.<\/span><\/p>\n

The mural ‘<\/span>Por ellas<\/b>‘ by Irene L\u00f3pez Le\u00f3n is made up of the landscape around the pitch and three persons, elements that identify <\/span>the area and the community<\/b>. “During the work process, the children who used the football pitch <\/span>felt identified<\/b> because they saw themselves represented. It was very exciting,” says Irene. The artist departed from her usual painting style to highlight <\/span>young women and sportswomen<\/b>.<\/span><\/p>\n

Rebobinart<\/span><\/a> curated <\/b>and <\/span>produced <\/b>the work. Getting involved in this project meant adding an <\/span>artistic vision<\/b>, creating and bringing a unique image to the football pitch.<\/span><\/p>\n

The project is part of PepsiCo’s <\/span>Lay’s RePlay<\/span><\/a> initiative, carried out in collaboration with the <\/span>UEFA<\/span><\/a> Foundation for Children and <\/span>Common Goal<\/span><\/a>, as well as local partners such as <\/span>Bilbao Kirolak<\/span><\/a> and <\/span>Athletic Club Fundazioa<\/span><\/a>.<\/span><\/p>\n

With the inauguration of the sustainable football pitch made of recycled crispbread bags, Lay’s RePlay offers an inclusive sports programme that promotes the social development of young migrant women aged 12-16, strengthening not only their socio-emotional skills, but also their sense of belonging, tolerance, respect, commitment, teamwork and cooperation in the community. In this sense, Lay’s RePlay aims to <\/span>contribute to gender equality in sport<\/b> by empowering and educating girls and women to actively participate in the football environment.<\/span><\/p>\n

The Errekalde community sports center in Bilbao is now more <\/span>inclusive <\/b>and has a <\/span>work of art <\/b>as part of its new football pitch. The ‘Por ellas’ project is a great example of how a good marketing strategy can have a real impact.<\/span>[\/vc_column_text][vc_separator color=”custom” style=”shadow” border_width=”3″ accent_color=”#d87354″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”90px”][vc_column_text] Lay’s RePlay counts on Rebobinart for the wall painting ‘Por ellas’ [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_separator][vc_row_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Bilbao” i_icon_fontawesome=”fas fa-map-marker” color=”white” add_icon=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”19264″ img_size=”50×50″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.rebobinart.com\/en\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”27.05.24″ i_icon_fontawesome=”far fa-clock” color=”white” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Lay’s RePlay and Rebobinart have created a mural on the new football pitch at the Errekalde Municipal…<\/p>\n","protected":false},"author":11,"featured_media":19252,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-19234","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-artistic-murals-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t