{"id":18980,"date":"2024-05-15T15:15:37","date_gmt":"2024-05-15T15:15:37","guid":{"rendered":"https:\/\/www.rebobinart.com\/?post_type=portfolio&p=18980"},"modified":"2026-07-06T15:43:26","modified_gmt":"2026-07-06T15:43:26","slug":"besarkada-by-udatxo","status":"publish","type":"portfolio","link":"https:\/\/www.rebobinart.com\/en\/project\/besarkada-by-udatxo\/","title":{"rendered":"BESARKADA by Udatxo"},"content":{"rendered":"
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BESARKADA: the mural produced by Rebobinart in which Visa pays tribute to women’s football<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″]\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Wall\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_video link=”https:\/\/www.youtube.com\/watch?v=vv5VDzGMVD0″][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_separator][vc_row_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Bilbao” i_icon_fontawesome=”fas fa-map-marker” color=”white” add_icon=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”19136″ img_size=”50×50″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.rebobinart.com\/en\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”15.05.24″ i_icon_fontawesome=”far fa-clock” color=”white” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Visa has unveiled a commemorative mural to pay tribute to the <\/span>women who have promoted women’s football<\/b>. Designed by the Basque artist Udane Juaristi, known as <\/span>Udatxo<\/b>, the mural will be unveiled on 16 May to coincide with the UEFA Women’s Champions League final, which will be played in San Mam\u00e9s, Bilbao, on 25 May. The mural, located at 1 Txakoli Street in the Deusto district of Bilbao, is part of a project led by Visa, conceived by the agency L\u00edbero and curated and produced by Rebobinart.<\/span><\/p>\n

The mural <\/span>BESARKADA <\/span><\/i>(‘hug’ in Basque) celebrates women footballers of 1971 and today: the almost clandestine beginnings of women’s football took place in Eibar in 1971, where the first match in the history of Euskadi was played by women. Udatxo: “This mural is a tribute to them all, to their courage, perseverance and indomitable spirit, and aims <\/span>to inspire future generations <\/b>to continue fighting for their dreams in sport.<\/span><\/p>\n

Visa launched this initiative to pay tribute to the women who have made women’s football what it is today. For its part, the L\u00edbero Creative Club agency, which is specialized in sport from a cultural, historical and social perspective, has come up with this original proposal. Finally, the urban art production company Rebobinart has curated and produced the work.<\/span><\/p>\n

Udatxo was born in Azkoitia in 1985 and studied Fine Arts in Bilbao and Paris, focusing on urban scenes. She has had exhibitions and murals in Spain, Germany, France and Morocco, and in this case she brings her vision to the project, capturing the essence of movement, colour and light.<\/span><\/p>\n

“The mural is a tribute to women’s football and all the women who have made this journey possible. I wanted to capture a hug with everything it represents: illusion, achievement, triumph, effort, teamwork and joy; a symbol of unity and shared effort. I firmly believe that the women’s game has come a long way to where it is today. I have seen it first-hand, having played for many years, and it gives me great satisfaction to see that all this work is now coming up, even though there is still a lot of room for improvement,” said Udatxo.<\/span><\/p>\n

The work will be unveiled on 16 May and promises to be a focal point for fans, tourists and media, cementing the legacy of women’s football in an exceptional artistic format.<\/span><\/p>\n

Brands, agencies, artists and producers are transforming urban spaces, enlivening the environment with murals and street art that not only beautify cities, but also foster <\/span>dialogue and emotional connection<\/b> with communities. This art now offers new opportunities for collaboration, connecting art and audiences in innovative and sustainable ways that benefit both creators and audiences.<\/span><\/p>\n

ABOUT VISA<\/span><\/p>\n

Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and governments in more than 200 countries and territories. Their mission is to connect the world through the most innovative, convenient, reliable and secure payment network, enabling individuals, businesses and economies to thrive. They believe that economies that include everyone, everywhere are empowering and see access as fundamental to the future of money.<\/span><\/p>\n

ABOUT LIBERO AGENCY<\/span><\/p>\n

L\u00edbero Agency is the creative studio behind L\u00edbero magazine. They tell exciting stories about football, brands and people. The magazine aims to bring social reflection to football, the pleasure of a careful presentation of the product and a privileged space for sports literature.<\/span>[\/vc_column_text][vc_separator color=”custom” style=”shadow” border_width=”3″ accent_color=”#d87354″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text]\n

Related projects<\/h2>\n
\nUdatxo \u2013 The Women of Trinitat<\/a>
\nPopular Culture by l’Uriginal<\/a>
\nWomen in Motion by N\u00faria Toll<\/a>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”90px”][vc_column_text] BESARKADA: the mural produced by Rebobinart in which Visa pays tribute to women’s football [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_video link=”https:\/\/www.youtube.com\/watch?v=vv5VDzGMVD0″][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_separator][vc_row_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Bilbao” i_icon_fontawesome=”fas fa-map-marker” color=”white” add_icon=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”19136″ img_size=”50×50″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.rebobinart.com\/en\/”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”15.05.24″ i_icon_fontawesome=”far fa-clock” color=”white” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]Visa has unveiled a commemorative mural to pay tribute to the women who…<\/p>\n","protected":false},"author":11,"featured_media":19065,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-18980","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-artistic-murals-en","portfolio-category-commercial"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t